Alison Dee · The Self-Trust Strategist
The
Mentorship.
Five months. Me in your pocket. You, doing it your way.
£750 · or 5x£150/monthHow this came to be
The background.
The mentorship is here! But let me give you a little backstory — because this was actually my Black Friday offer back in November 2025, and I want to explain why you're only hearing about it properly now....
I have a personal dislike of Black Friday. The hype, the pressure to discount, the feeling of devaluing something that others may have already paid for. I never do discounts — it doesn't feel right, and I'm not going to do something so out of alignment.
So instead I found a way to make it work for me — I create a brand new offer I've never done before, at a genuinely bonkers investment. Because I've been the person who couldn't afford the support she desperately needed and had to stay stuck. This is my way of giving back.
I opened this on Black Friday 2025. Four incredible women said yes immediately. And then in November, I lost my dad. My capacity was decimated and I had to protect what little I had.
Those four women — they're still there, we just put a pause on that worked for all of us, and now we're ramping it up. Our goal setting and planning session is 1st April — and I'm opening three more spots to join us.
What this actually is
Me, in your pocket, for five months.
There is so much noise out there right now. So many gurus. So many conflicting strategies. And I get it — it's exhausting.
But here's what I know: my business really took off when I stopped listening to everyone else and started listening to myself.
That's what this mentorship is built around. Helping you tune into what you actually want — and then giving you the strategy, the structure, and the support to do it entirely your way.
Not this.
- A course you buy and never finish
- A programme you sit inside alone
- Another strategy doc gathering dust
This.
- Me, genuinely alongside you
- Women to bounce off
- Personalised feedback on everything
- Voxer support Mon · Tue · Thu · Fri
How it works
Your plan. Your pace. Me alongside you.
This isn't a programme where you do Module 1 in Month 1 and Module 2 in Month 2. It doesn't work like that — because you don't work like that.
When you join, we create your Personal Roadmap together. Your goal, your timeline, your milestones and checkpoints — unique to where you're going and how you want to get there. The nine modules are your toolkit, dropped into your portal ahead of when you need them. You move through them at the pace that serves you.
The hot seat calls, Voxer support, and peer group are there in real time to support you wherever you are in that journey. The one non-negotiable: by Month 5, everyone is launch-ready.
Hot Seat Calls
Wednesdays at 8pm, twice a month. Real coaching, recorded for catch-up.
Voxer Support
Mon · Tue · Thu · Fri. Brainstorming, troubleshooting, mindset — whatever comes up.
Peer Community
A Facebook group for sharing, bouncing ideas, and cheerleading each other forward.
Portal Access
Nine modules, call recordings, and resources via Kajabi — at your own pace, yours to keep.
The Freedom Mentorship Formula
Three tracks. Running in parallel.
Everything inside the Freedom Mentorship runs across three parallel tracks. Understanding these from the start means you'll always know where you are, what you're working toward, and how your progress is being supported.
Track One
The Modules
The learning and building blocks. Nine modules, each giving you the knowledge, tools, and exercises you need at that stage of your journey. Everyone moves through the same modules — but at their own pace, and in the order that serves them.
Track Two
Your Milestones
The behind-the-scenes work — the internal building blocks only you and I can see. Brand identity complete. Ideal client mapped. Funnel set up. Content planned. Milestones are the proof that the work is happening.
Track Three
Your Checkpoints
The external success markers. The visible proof that it's working. First post published. Email list live. First sale. Launch day. Checkpoints are how you know you're on track — and how we celebrate how far you've come.
Module → Milestone → Checkpoint
Each module gives you the knowledge. Your milestones are the work you do to implement it. Your checkpoints are the external result that proves it has landed.
The toolkit
Nine modules. One clear journey.
From self-knowledge to launch-ready. The modules are pre-recorded and dropped into your portal ahead of when you need them — so you're never waiting, but never overwhelmed.
Module 1 · Available in your portal now
Your Vision, Goals & Roadmap
The foundation everything else is built from. We set your goal, map the gap, work backwards from your launch date, and build your Personal Roadmap — your milestones and checkpoints, unique to you. Jump straight in as soon as you join.
Module 2
Work Your Way
How to work on your business, not just in it. CEO, Manager, and Employee mode — what each means, when to use each, and how to protect the right time for the right work.
Module 3
Your Brand Identity
Who you are before we build anything else. Mission, vision, values, visual identity, brand voice, origin story, and positioning — everything that makes you unmistakably you.
Module 4
Your Ideal Client
Before you build anything, know exactly who you're building it for. Who she is, how she finds you, how she becomes a paying client, where she hangs out, and what she needs to hear.
Module 5
Your Content Structure
What to say, where, and why — without the overwhelm. Content pillars, posting rhythm, batching and planning, and Alison's complete 72-week content framework, yours to adapt.
Module 6
Your Streamlined Funnel
The container that holds your content and converts your audience. Email list, freebie, social media choices, portal or group setup, and your audience building strategy.
Module 7
Your Product Suite
What you offer, built to work for you and your ideal client. Everything on the table, gaps and opportunities identified, passive vs active income, and delivery methods that give you freedom.
Module 8
Your Launch Plan
Getting you out there — sustainably, confidently, on your terms. Launch style, pre-launch audience building, content plan, DM strategy, and your long-term strategy map. Refined in your 1:1 Strategy Session in Month 5.
Module 9 · September 2026
The Onward Journey
Celebrating how far you've come — and mapping where you're going next. Lessons learned, wins celebrated, future focus set, and a wrap-up celebration to mark the end of this chapter.
April to September 2026
The programme timeline.
Now
Kick off
Module 1 is live in your portal — get started straight away. Your Personal Roadmap created. First hot seat call coming up.
May · June · July
Build & Implement
Two hot seat calls per month. Modules released as you need them. Voxer support throughout. Milestones being hit, checkpoints being celebrated.
August
Momentum
One hot seat call. Launch preparation underway. Everyone moving toward launch-ready.
September
Arrival
One hot seat call. Individual 1:1 Strategy Sessions with Alison. The Onward Journey wrap-up celebration — and the beginning of what comes next.
Calls are on Wednesdays at 8pm, recorded for catch-up. Dates confirmed by group poll each month.
Is this for you?
If you can say yes to any of these.
- You second-guess yourself constantly and could do with a space to think out loud without judgement.
- You need a structured process to take you from concept to launch — without the overwhelm.
- You're not sure what you're doing is working, and you want reassurance and direction along the way.
- You have a plan in your head but no idea where to start getting it out of there.
- You're thinking about leaving the day job, getting to the next level, or finally getting something launched.
And there's more
The bonuses.
1:1 Strategy Session
A dedicated one-to-one session in Month 5 to refine your strategy and launching plan with my full attention.
A Full Month of Voxer Support at Launch
When you launch, I'm in your pocket for the whole month. Strategy support AND the mindset pick-me-up — because launches are wild and you'll go through all the emotions.
Lifetime Portal Access
All trainings, call recordings, and resources are yours to keep. Come back to them whenever you need.
Somatic Therapy Tools Throughout
EFT tapping, meditations, and breathwork exercises — delivered as they're relevant to the material, woven through the full five months.
The investment
At a genuinely bonkers price.
Because I've been the person who couldn't afford the support she needed. This is my way of giving back.
£750
Pay in full
— or —
5 x £150
One payment per month · No hidden fees
Module 1 is live in your portal — you can get started right now.
Only 3 spots available. That's it.
Ready to say yes to yourself?
DM me directly to claim your spot — or ask any questions. I want to make sure this is genuinely the right fit for you before you say yes.
DM me to claim your spotOr find me as Alison Dee — The Self-Trust Strategist® across Facebook and Instagram.
