About Alison Dee
Hi, I’m Alison Dee - coach, guide, and compassionate disruptor of the good-girl energy.
I’m here for the woman who looks like she’s holding it all together… but feels like something’s missing.
The one who’s done the responsible thing. The reliable thing. The "you should be grateful" thing. And yet? Still finds herself wondering, *"Why doesn’t this feel like enough?"
I know that ache. Not because I read it in a book - but because I lived it.
I ticked all the boxes. And still felt like a failure.
After years of bouncing between careers and feeling like a disappointment, I finally qualified as a biomedical scientist. I was living in my own home (no more lodgers!), with my partner and our cat, and everything looked... sorted.
But I still wasn’t happy. And that shook me. Because this was supposed to be it. The goal. The answer.
Instead, I felt disconnected from my life. I didn’t know what I wanted. I only knew it wasn’t this.
Then I found coaching.
Not the "fix yourself" kind. The kind that helped me listen inward, undo years of shoulds and people-pleasing, and finally ask: What do I want?
That question changed everything. And now, it’s at the heart of everything I create.
What I believe:
- You’re not broken. You’re just buried.
- You don’t need to earn rest, space or support.
- You don’t have to burn it all down — but you do need to stop abandoning yourself.
- You’re allowed to want more. And less. And different.
I work with women who are quietly done settling — but don’t know where to begin.
And I help them start.
Through coaching, courses, communities and journals, I hold space for you to:
- Hear yourself again
- Honour your needs
And take steady, human-sized steps toward a life that fits you
Credentials & Approach
I take this work seriously. Not just because I’ve lived it, but because I know how vital it is to feel safe, supported and truly seen.
I’m trained in multiple coaching modalities and hold certifications in:
- Certified Life Coach (Clique / She Leads Academy)
- ICF-Accredited Coaching Certification
- NLP Master Practitioner
- Certified Business Strategist
- Certified Money Mindset Coach
- Manifestation Coach Diploma
- Diploma in Law of Attraction
- Trauma-Informed Coach (x3)
- Diploma in EFT (Emotional Freedom Technique)
- Diploma in Mindfulness
- Certified IKIGAI Coach
- Diploma in Dealing with Narcissism
This isn’t about throwing a toolkit at your pain. It’s about choosing the right tools for you, at the right time — and always with care.
I know certifications alone don’t prove competence — which is why I’ve chosen assessed, accredited training from reputable providers, and continue to invest in my own supervision and development. This work matters too much to take lightly.
Officially.......
I’m trained in multiple coaching modalities (because one-size-never-fits-all), with years of experience supporting women who’ve outgrown the lives they were told to want.
Unofficially? I’m a recovering over-functioner who believes fiercely in compassion, clarity, and the healing power of doing life on your own terms.
If you’re ready to stop living for everyone else, and start living for you — you’re in the right place.
[Explore My Work]
[Download the Free Guide]
[Browse the Journals (Coming Soon!)]
