Connections Community® LIVE is an in-person business event where you'll learn how YOU naturally create genuine connection - and start turning that into your own warm connections strategy for creating more clients, referrals, collaborations, introductions and opportunities.

....Without turning every flipping person you meet into a prospect.

And this isn't another event where you pay to be surrounded by brilliant business owners….then spend six hours sitting silently while speaker after speaker talks at you.

You can consume information at home - right?

You've come here to meet the bloody people.

So that's exactly what I’ve made sure you're going to do.

You'll spend the day working in small, changing workshop groups - learning, talking, laughing, working on each other's businesses and getting to KNOW the women in the room.

And while you're doing it, I'll teach you the principles behind creating and nurturing genuine relationships so you can start answering this:

Who do I naturally connect with? Why? And what do I want to do next?

Because meeting people ISN’T a connections strategy.

Swapping Instagram handles ISN’T a connections strategy.

And “We HAVE to stay in touch!” definitely isn't a strategy if neither of you has the foggiest idea what “staying in touch” looks like.

By the time you leave Connections LIVE, you won't just have met a room full of women.

You'll have started creating a connections strategy built around YOU - and you'll know how to use it to deliberately create and nurture the kinds of relationships that can help your business grow.

👉 Without overriding yourself.

👉 Without treating people like prospects.

👉 Without becoming somebody else to make the sale.

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If you prefer to spread the cost, Klarna and Clearpay options are available at checkout

IF You actually LIKE networking events.

And you like people, and You're curious about what they do - You love hearing about their businesses, and you'll happily start a conversation with someone you've never met before.

🙌 So you book the ticket, get all dressed up and travel there 🙌

Walk into a room absolutely FULL of people you'd love to meet….

....and then you're expected to sit quietly for most of the day while people talk at you.

There's a coffee break, obviously 🙄.

Twenty minutes to have a wee, grab a drink, find the person you were halfway through a conversation with earlier AND somehow meaningfully connect with everyone else in the room.

Then it's back to your seat because the next speaker's starting 🤦‍♀️.

You’re thinking:

“I HAVE PAID MONEY TO BE IN A ROOM CONTAINING ALL THESE BRILLIANT PEOPLE.”

“WHEN EXACTLY AM I ALLOWED TO FLIPPING TALK TO THEM?!”

BUT - maybe that's not you at all.

Maybe the thought of walking into a room where you don't know anyone makes your stomach drop.

You're already worrying someone's going to make you stand up and deliver a one-minute introduction while your heart tries to escape through your ribcage.

You don't think you're “good at networking”.

But put you into an actual conversation with someone?

That's different.

You listen and you ask questions. You remember the little things and you find the common ground - You connect.

Or maybe you've done LOADS of networking.

You've had lovely conversations, swapped details, followed each other on Instagram, and absolutely promised to stay in touch.

And six months later you're wondering….

Did any of that actually DO anything?

That's the bit I think we've been missing - Because meeting more people isn't necessarily the answer.

And becoming more confident isn't necessarily the answer either.

What if you could understand how YOU naturally connect with people – and then become much more intentional about what happens next?

Because meeting people isn't a strategy.

You can come home from a networking event with 47 new Instagram followers and a handbag full of business cards...

...and still have absolutely no idea what to DO with any of them.

🤔 Who did you genuinely connect with?

🤔 Who would you like to get to know better?

🤔 Why?

🤔 And what could that relationship become?

🤔 Maybe she's someone you'd love to work with.

🤔 Maybe there's a collaboration you could explore.

🤔 Maybe she's perfectly placed to introduce you to someone else.

🤔 Maybe she's a potential client.

🤔 Maybe she's your new biz bestie.

🤔 Or maybe she's firmly in the:

‘FRIEND-ZONE: DO NOT EVER PROSPECT UNINVITED’.

Because every lead IS a connection.

But NOT every connection is a lead.

Some people get to just be people.

That's why Connections LIVE isn't about cramming as many new contacts into your phone as humanly possible.

I'm going to help you understand the way YOU naturally create connection - and how you can use that more intentionally in your business.

You'll also get my Airtable Connections Tracker, including the categorisation method I use myself, so those conversations don't disappear into the post-event abyss of:

“Oh God, what was her name again?”

And because I know what happens when everyone introduces themselves in a busy WhatsApp group and you come back three hours later to 100 messages...

We're not relying on that either.

Everyone will have the opportunity to add their details and photo to our event directory, which I'll share with the group.

So you'll know who you met.

You'll have somewhere to capture the connections that mattered.

And, most importantly, you'll start knowing what you want to do next.

So what actually happens at Connections LIVE?

First things first:

You're not spending six hours sitting on your arse listening to speakers.

This is a working day, and you'll spend most of it in small groups of around 4–5 women, moving between practical workshops designed to help you work ON your business while you get to know the other women in the room.

So you're not standing around clutching a coffee wondering how on earth to start a conversation - because I know how awkward that is.

And you're not staring longingly across the room at someone thinking:

“She looks brilliant. I wish I'd had a chance to talk to her.”

You will.

The day is deliberately designed to give you the opportunity to interact with everyone.

Together, we'll work on things like:

And while all of that is happening - You ARE connecting.

Not because I've shouted “NETWORK!” and left you to awkwardly circulate, but because you're doing things together!

💜 Talking about your businesses.

💜 Sharing ideas.

💜 Asking questions.

💜 Noticing who you click with.

💜 And starting to understand why.

You'll have your own hardback spiral bound Connections notebook with you throughout the day, with space designed to help you capture more than somebody's name and job title.

👉 Who is this person?

👉 What did you connect over?

👉 Is there somewhere this relationship could naturally go?

👉 Maybe you've immediately thought:

“She'd be a brilliant guest for my podcast.” or “I’d love to be on their podcast!”

👉 Maybe there's something you want to follow up on.

👉 Maybe you just really like her.

Your workbook will also contain a QR code taking you straight to the event directory, where you can find the details and photo of everyone who's chosen to share them.

So when you look at your notes three days later, you don't have to think:

“WHO THE HELL WAS SARAH?!”

And after the event, you've got my Airtable Connections Tracker to help you take all of that out of your notebook and into something you can keep using.

Because I don't just want you to have a brilliant day - I ALSO want you to know what to do with the connections you made when you get home.

And no, you don't have to choose between learning and talking to people.

Because I know what happens at events!

There's someone interesting sitting three seats away who you've FINALLY got talking to….

….and then someone announces the next session is starting.

And you have the DILEMMA:

😱 Do you carry on with the conversation you came here to have?

😱 Or scuttle back to your seat because you don't want to miss something you've paid to learn?

At Connections LIVE, I don't want you making that choice.

You'll get lifetime access to an online portal containing all the workshop training from the day.

So if you're halfway through a great conversation?

Carry on having the flipping conversation.

You can come back to the training when you've got the time and brain space to use it.

And you won't just have me to pick the brains of while you're working on your business.

AI expert Hali Jafari will be getting stuck into the workshops alongside you – so when you've got one of those “I know AI can probably help me with this but I haven't got a clue HOW” moments, you can ask her.

And funnels expert Sara Roddis will be there doing the same for all those “What even IS a funnel and apparently I need one?!” questions.

And Book Sponsor & Business Simplicity Expert Emma Hine will be there getting stuck in too. 

They’re in the room with you - talking, taking part, working alongside you.

And available for those conversations that happen when you're in the middle of looking at your own business and realise there's something you really want to ask.

Hali, Sara and Emma aren't coming to talk AT you - they're coming to take part too.

And I've thought about the little stuff too.

When you arrive, you'll get your Connections goody bag.

And no, I haven't ordered 100 paper bags that'll dissolve if somebody looks at them while holding a damp umbrella.

My mum is making them.

She used to design and make wedding dresses for a living, so these aren't some flimsy little event bags I've ordered in bulk and hoped for the best.

Inside you'll find your hardback spiral Connections workbook, complete with pen loop, magnetic bookmarks and Dee-Lightful Living® pen.

You'll also get your own laminated card with your personal agenda for the day, including which workshop you're heading to when and any individual information you need.

And because there will be prosecco and I have apparently thought of EVERYTHING….I've made you a wine glass charm too.

No accidentally adopting somebody else's prosecco because you put your glass down to go and talk to Sarah.

Then there's the create-your-own goody bag table.

Because obviously I wasn't going to decide what everybody should want and hand you all exactly the same stuff.

You'll get to choose your own little collection of treats from the goodies provided by our sponsors.

💫 Fancy a sweary pen rather than an inspirational one? Pick it.

💫 Coffee person rather than herbal tea? Sorted.

💫 Want something sweet? Choose your poison.

You'll be able to pick from things like gorgeous wax melts, luxury drinks, crystals, affirmation jars, sweet treats and little self-care goodies.

Your bag | Your choices | Your experience.

Which feels rather appropriate, doesn't it?

And there's one VERY good bonus...

The incredible Dawni Beth Baxter of Beyond the Dawn will be photographing Connections LIVE throughout the day.

But she's not only photographing the event.

Every attendee gets a mini-shoot with Dawni too.

You'll receive approximately 5–10 professional photos to use on your own website and socials.

Bring a change of clothes if you fancy it, or - my recommendation - wear layers so you can quickly switch things up and get a bit more variety from your photos.

Plus, something for when you get home...

You'll also receive a copy of Emma Hine's newly released book about making business simpler.

And Emma knows rather more than most about why that's important.

She built a seven-figure e-commerce business...

….and eventually gave it up because it had taken over her life.

The philosophy she developed afterwards is about building a business that works without allowing it to consume everything else.

Which, if you've spent any time in my world at all, you'll understand exactly why I wanted you to have it.

So yes, you will learn.

• You'll work on your business.
• You'll meet people.
• You'll eat, chat, drink prosecco and come home with some lovely stuff.

But none of those details are there to distract you from the point of Connections LIVE.

They're there to make it easier – and much more enjoyable – for you to spend a day connecting, learning and doing business in a way that feels like YOU.

If you prefer to spread the cost, Klarna and Clearpay options are available at checkout

Because I spent 14 years thinking THIS was just what you had to do to make sales.

Stomach churning, sweaty palms, sometimes ACTUALLY hyperventilating.

Being told to write ANOTHER list of 100 names and start contacting people.

Friends, family, old colleagues. People I hadn't spoken to in YEARS.

I swear at one point we were getting dangerously close to my mother's hairdresser's waxer.

And I HATED it.

Not because I didn't want sales - that’s bonkers.

Not because I didn't want to make bloody good money - we all want more money, right?

I did want ALL of that.

I just hated who I felt like I had to become to get it.

And for years, I thought that was the ONLY choice.

Do the stuff that made me feel like I was selling my soul and trashing my nervous system….

…..or accept that maybe I just wasn't cut out for business.

Then I started getting curious.

I stopped making every interaction about my agenda and started paying much more attention to the person in front of me.

Now, when someone enquires about working with me, I don't immediately word-vomit everything about the offer into their Messenger and hope something sticks.

I ask questions.  Lots of questions.

“What made you message me?”

“What have you tried before?”

“What do you really need right now?”

And I keep asking until I can say EXACTLY why I believe that offer is right for them.

Sometimes I realise it isn't for them, and that is perfectly allowed too.

And if I ever reach out to someone because I think something I've created could help them, I have one rule:

Can I say exactly why this benefits THEM, not me?

If I can't I don't send the message.

Nearly seven years into my coaching business, I haven't sent a single cold message.

I have, however, built relationships with people who trust me so deeply that I can vaguely hint that I'm creating something new and they'll say:

“I'M IN.”

Before they even know what the flipping thing is.

Because that trust didn't suddenly appear when I made the offer:

The connection came first.

And THAT is what I've spent the last seven years paying attention to.

How we create connection AND how we deepen it.

How it contributes to sales without every person we meet becoming someone we're trying to sell to.

And how completely different that can look depending on who YOU are.

Because I don't want to teach you to connect like me.

I want to help you understand the principles underneath it so thoroughly that you can recognise the way you already connect - and start using it intentionally.

You don't need my personality.

You don't need somebody else's sales script.

And you definitely don't need your mother's hairdresser's waxer's phone number.

You need a sales strategy that has room for YOU in it.

Imagine the drive home.

Maybe you arrived that morning quietly wondering whether you'd manage to speak to anyone.

And you're leaving thinking:

“I SPOKE TO EVERYONE.”

You didn’t suddenly transform into the world's most confident networker, and you didn't have to.

You were just given the structure and the opportunity to connect in a way that felt natural and easy.

Maybe you're the woman who's normally itching to escape the speaker sessions and get back to the PEOPLE.

And you're leaving thinking:

“FINALLY. An event where I got to meet the flipping people.”

Or maybe you've networked plenty of times before.

But this time, your notebook isn't full of:

Sarah – accountant
Jo – VA
Claire – something to do with marketing???

You've got actual notes.

• Who you connected with.
• What you talked about.
• Why you want to keep knowing them.
• The person who'd make a great podcast guest.
• The woman you could see yourself collaborating with.
• The potential client who asked YOU to tell her more.
• The person you immediately thought of introducing to someone else.

And yes, maybe the woman you spent half the day laughing with who isn't going anywhere near your sales pipeline because you just really like her.

You know what you want to do next.

And you've started understanding something much bigger than what happened in that room.

You know how YOU connect.

Not how I do it.

Not how the loudest person at the last networking event did it.

Not how some sales trainer told you you're supposed to do it.

YOU.  How YOU connect.

And you can take that understanding back into your business.

• Into your content.
• Your conversations.
• Your follow-up.
• Your enquiries.
• Your sales.

The relationships you're already building without even realising where they might lead.

Because Connections LIVE isn't really about having one great day in a room full of women.

It's about what you know how to do differently when you walk out of it.

So….is Connections LIVE for you?

Connections LIVE is for you if you want your business to grow through genuine relationships with actual human beings.

You might walk into a networking event thinking:

“BRILLIANT. PEOPLE!”

Or you might walk in thinking:

“Oh shit. PEOPLE.”

I genuinely don't care.

You do not need to be confident.

You do not need to be an extrovert.

You do not need to be brilliant at walking up to strangers and introducing yourself.

And you absolutely don't need to arrive knowing anyone.

In fact, we'll start connecting BEFORE the event.

You'll be invited into our private WhatsApp group for the week leading up to Connections LIVE.

So you can introduce yourself, see who else is coming and start putting some names to faces before you walk through the door.

Miss a day and come back to 100 messages?

Don't panic.

You'll also have the event directory with everyone's shared details and photo.

And we'll keep the WhatsApp group open for the week AFTER the event too.

Because I'm rather keen on this whole:

“What happens next?” thing.

I don't want everyone declaring “WE MUST STAY IN TOUCH!” at 4pm and then vanishing back into their respective corners of the internet.

But Connections LIVE isn't for everyone.

If your idea of networking is walking into a room, identifying who might buy from you and working your way through them...

We're probably not your people.

If you're looking for clever ways to dominate conversations, pitch at everyone you meet or manipulate people into buying things they don't want...

Definitely not your people.

There may be commercial opportunities in that room.

Potential clients.

Referrals.

Collaborations.

Introductions.

Recommendations.

People who might open doors you haven't even thought about yet.

But there will also be people who get to just be people.

Friends.

Cheerleaders.

Biz besties.

The person you message six months from now when you're having a wobble and need someone who gets it.

Because we're not taking the humanity OUT of business relationships to make them commercially useful.

We're learning how to become more intentional about connection without making it transactional.

And there's a reason there are only 20 delegate places.

Connections LIVE isn't designed to be a massive conference.

There are 20 delegate tickets and that's it. 

Because that's the capacity of the room - and it's part of what makes this day work in the way I’ve designed.

I want small workshop groups.

I want you to have the opportunity to interact with everyone.

I want you to be able to ask questions.

I want Hali, Sara and Emma to be accessible.

I want space for proper conversations.

I want the woman thinking “Oh shit. PEOPLE.” to feel held by the structure.

And I want the woman thinking “BRILLIANT. PEOPLE!” to have enough access to them.

Twenty places allows me to create that.

Once those 20 delegate tickets are booked, Connections LIVE is full.

Right. Give me the details.

Connections Community® LIVE

Saturday 24th October 2026

Cosy Club, Bennetts Hill, Birmingham city centre

And yes, Saturday is deliberate.

One of the things I've ranted about for YEARS is how often we forget about the entrepreneur who's still working a 9–5 while building her business.

It's one of the reasons I created my Lounge membership in the first place.

I may run weekday events in the future, but for my first Connections LIVE, putting it on a weekday just didn't sit right with me.

If you're already full-time in your business, you can choose to work a Saturday.

If you're building your business alongside a 9–5, attending on a weekday might mean using one of your limited days of annual leave, or taking the day unpaid.

Those aren't equal choices.

So Saturday it is.

We're no more than a 5-minute walk from Birmingham New Street Station, and I'll send you full directions before the event.

The venue is fully accessible.

Arrive: From 9.30am
We start: Promptly at 10am
Official finish: Around 4pm

And I say official because I'm not planning to chuck you out at 4.01pm.

I'll be around until late, and I'd LOVE you to stick around if you can and carry on chatting and connecting.

If you’re arriving in Birmingham early - go grab yourself a coffee in the bar.

Or a cheeky mimosa.

I'm not judging 😁.

Your ticket is £147.
(You can spread the cost at checkout with Klarna or Clearpay)

Need to split the cost?

You can choose Klarna or Clearpay at checkout to spread the cost if you need.

And if even that doesn't work with your cash flow right now, please don't automatically assume that means you can't come.

Talk to me.

I'm happy to discuss an extended payment plan and see if we can find something that works.

I can't promise I'll be able to accommodate every situation, but I never want cash flow alone to be the reason the right person decides she can't be in the room.

You don't need to become somebody else to make more sales.

I think we've been taught for far too long that if business feels uncomfortable, WE must be the problem.

Not confident enough.

Not consistent enough.

Not willing enough to put ourselves out there.

Not following up enough.

Not pitching enough.

Not pushing through the discomfort enough.

And maybe you HAVE tried.

Maybe you've made yourself send the messages.

Practised the pitch.

Gone to the networking events.

Followed the formulas.

And somewhere along the way started wondering:

“Is this really what running a business is supposed to feel like?”

I don't think it has to.

I want you to make sales.

I want you to find clients.

I want collaborations, referrals, introductions and brilliant opportunities to come from the relationships you build.

I want your business to make you bloody good money.

I just don't think you need to override who you are to make any of that happen.

That's why I created Connections LIVE.

Not to teach you the Correct Way To Network.

Not to hand you my personality and tell you to copy it.

And not to give you another strategy that only works if you can force yourself to become the kind of person who enjoys doing things you hate.

I want to help you understand the principles underneath genuine human connection.

Then give you a room full of women where you can experience them.

Try things.

Notice things.

Have conversations.

Get curious.

And start working out what all of that looks like when YOU do it.

Because maybe the parts of yourself you've been trying to work around in business...

...are the exact parts we should have been building your strategy around all along.

The way YOU connect is the key to more sales.

Because being YOU is your superpower.

And on Saturday 24th October, I'd absolutely love to help you prove it to yourself.